James Thomas, a Quick-Lube Operator
in Minnesota, Speaks to Our ActionNews Interviewer About
the AMSOIL XL Extended Life Oil Change Program.
ACTION NEWS: How
receptive have your customers been to AMSOIL XL Extended Life extended drain oil changes?
How's the XL Extended Life program treating you?
It's treating me pretty well. Some people jump at the opportunity to have their oil
changes extended, while for others it's just a matter of education.
What do you mean?
Well, some people realize that premium synthetics such as AMSOIL are worth
the extra charge, and they understand they can stop back at any time to have their
oil and other fluids checked. They understand that it saves them money in the
long run. But some people have been told to change their oil every 3000 miles for
so long that they just don't understand, even after being shown the cost analysis
breakdown. Education, you see? Education. People are used to 3000 mile oil changes,
and they just don't understand the technology.
In the quick lube industry, some operators feel extended oil changes cause them to
lose money. How do you feel about this idea? In addition, do you think it's
easier for people to have oil changes done this way?
THOMAS: In the last
quarter, in addition to our regular oil changes, we did over 621 AMSOIL XL Extended Life
oil changes, and six AMSOIL 25,000 mile oil changes. Some days the XL Extended Life changes
amount to 30% of my sales. I also try to make sure that when people get the 7,500
mile services, they understand that they should stop by periodically to have things
checked over under the hood. When this happens, we still have the opportunity to
sell them windshield wipers, air filters, lightbulbs, etc. Sometimes when they stop
back and have seen what the AMSOIL difference is, we have more credibility and I'm
able to sell them tranny flush or differential lubes. So we make our money right
away through the oil changes, and in addition to that, when customers stop by for
preventive maintenance. People definitely like the service and products we give them,
and they tell their friends about us.
I notice there is a big difference between the 7,500-mile oil changes and the
25,000-mile changes. Why do you think this is? Do you think the number of
25,000-mile changes will increase as people become more aware?
I think the difference is because people need to get used to the idea of extended
oil drains. Like I said, first of all, you have to educate them on the 7,500-mile
oil change alone, and they always ask, "What's the difference?" I just tell them
it's [the 25,000-mile oil] their [AMSOIL's] highest grade synthetic. The 25,000-mile
change is more difficult to sell right now, but when 7,500-mile customers come
back, I think they'll be more receptive to the 25,000-mile change after seeing how
good the product is. For some people, it takes time to build confidence in
Do you use AMSOIL in your own vehicles? Any personal experiences that would cause
you to espouse your beliefs in the quality of AMSOIL products?
I wouldn't use anything else. I went through the 20 below weather we had back
in January with the XL Extended Life in. I have an older vehicle, a full-size Waldoch
conversion van, and I don't plug it in. I live on a street where you have to
change your parking every night so the plows can get by, and you just can't get an
extension cord to your vehicle. You also run the risk of hooligans stealing it or
someone spinning their tires on it. I was using the XL Extended Life 10W-30 at that time
and my vehicle started every day like it was 40 above. I just switched to the
25,000-mile program using the 5W-30.
It sounds like you're pretty happy. Did you see an increase in fuel mileage?
Yes, I'm pretty happy. I don't go on many extended trips, so it's kind of hard to
the mileage all the time. However, the last time I did go on a trip, I noticed I
got a few more miles to the gallon but I didn't write it down. You know, one of
the reasons I changed to the AMSOIL 25,000-mile program is because I run this place
and even I don't have time to change my oil. I'm serious! I use it because anywhere
I can save time is good.
Well, it looks like there's a few customers coming in. I'll let you get to work.
Thank you for your time and thank you for using AMSOIL.
Hey, I'm serious. It's good stuff!
AMSOIL is clearly
the best choice for quick lube
customers, as well as quick lube operators. If Thomas' shop continues performing
over 600 AMSOIL XL Extended Life oil changes per quarter, they will do over $119,976 in
revenue on AMSOIL oil changes alone.
For a free informational package:
E-mail: QuickLube Info,
or Complete this Request Form.
NOTE: To qualify for this program you must be a
legitimate oil change or mechanics service shop, not a home-based business.