In the global
economy, a strong worldwide presence is critical for continued growth. AMSOIL INC. has
established several international distributors in a growing list of countries, and
continues to develop its expanding international footprint.
The AMSOIL logo is becoming
more recognizable in places as far away as China, Greece and Morocco, and it signifies
overseas what it does domestically: world-class lubricants providing world-class
performance and protection. â€œThe hard work of Dealers responsible for
growing the company at home and strengthening its financial position has been
instrumental to the expanding presence of AMSOIL abroad,â€ said Greg
Sandbulte, Vice President, International and Technical Business. "For that, Dealers
should be very proud."
International sales are conducted on a corporate-direct basis by the AMSOIL International
Department. In fact, the multi-level (MLM) business model on which the Dealer network is
founded is not allowed in many countries. The International Department scrutinizes a
variety of factors when determining the countries in which distributing AMSOIL holds the
most promise, including automotive trends and economic data. Securing international
distributors in each country requires a heavy investment of financial resources and time.
To streamline the process, AMSOIL develops contacts steeped in the local language and
culture. The International Department is tasked with deciphering the confusing
import/export regulations and shipping rules that apply to each country. In this way,
shipments of product flow into foreign ports as efficiently as possible. "Ensuring
international business operates smoothly requires extensive knowledge of complex
international regulatory systems,â€ said Sandbulte.
â€œFortunately, our personnel is among the best
International distributors must satisfy a list of criteria that ensures their long-term
viability. For example, they are subject to annual minimum purchase requirements of two
large 20-foot containers of product. This ensures each international distributor is
committed to making AMSOIL products a central part of their businesses.
â€œTo maximize effectiveness, itâ€™s important to have a
handful of large, committed distributors in a given country,â€ said
Despite the demanding requirements, more and more prospective international distributors
are contacting AMSOIL each month, illustrating the quality reputation of AMSOIL synthetic
lubricants abroad. "Itâ€™s clear businesses and consumers around
the world are becoming more familiar with the AMSOIL brand, and they are requesting
AMSOIL synthetic lubricants by name," said Sandbulte. The demand for AMSOIL
synthetic lubricants overseas will only increase as modern automotive and industrial
applications continue requiring the increased performance and protection of
Worldwide Sales Provide
Benefits at Home
Strong international sales increase brand awareness and the companyâ€™s
global importance. â€œThe financial gains flow back to the AMSOIL
corporate headquarters in Superior, Wis., ultimately benefiting everyone,â€
said Sandbulte. Increased sales, for example, allow AMSOIL to procure raw materials at a
lower price, resulting in the lowest possible pricing for finished products, regardless
where they are sold. Enhanced financial strength also allows AMSOIL to continue spending
more on advertising and promotions. Equally important, a strong international presence
increases the companyâ€™s prestige, signifying to North American
motorists that AMSOIL truly is a world leader in synthetic lubrication. "The goal of
the International Department is to strengthen the AMSOIL brand around the globe,"
said Sandbulte. "This is a key component of the company's long-range plan to
ensure AMSOIL continues growing for years to come."